• Breaking News

    Friday, March 10, 2017

    AWGE Presents: A$AP Rocky Collaborates with GUESS to Create GUESS Club

    Today, GUESS and AWGE, a creative company started by A$AP Rocky, launch GUESS Clubhouse, a pop up store that will carry the exclusive GUESS Club collection created by GUESS and designed by A$AP Rocky.  This second GUESS Originals x A$AP Rocky collaboration, coined GUESS Club, will be open to the public Saturday, March 11th and Sunday, March 12th.

    To bring to life the universe of the collection, the pop up will be presented as clubhouse, featuring a three-story lifelike tree-house inspired by a childhood fantasy. Visitors can climb into the treehouse where they can play arcade and video games, take photos in a photo booth, hang inside an indoor tent and enjoy all the familiar early 90s snacks and surroundings that are a nostalgic throwback to the era to which the collection celebrates.

    The GUESS Clubhouse will host a private press screening and opening party reception on Friday, March 10th, featuring sounds by Mixed by Ali, DJ Nitrane and an appearance by A$AP Rocky.

    Location to be announced Saturday, March 11th on @GUESSOriginals on Instagram

    Saturday, March 11th 10am - 6pm
    Sunday, March12th 10am - 6pm

    The GUESS Originals x A$AP Rocky "GUESS Club" Spring Collection will be available at select specialty stores and other leading retailers globally.

    Launch Partners:
    Opening Ceremony, New York
    Opening Ceremony, Los Angeles
    Opening Ceremony, Ecomm
    Opening Ceremony, Ace Hotel
    The Common
    Feature LV
    Black Market, Dallas
    Black Market, Irvine
    Black Market, Arlington
    Nubian, Tokyo
    United Arrows LTD (monkey time), Tokyo
    Walkin'Store, Tokyo, Osaka & Fukuoka
    GR8 (Laforet), Tokyo

    from CWMusic
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