• Breaking News

    Saturday, February 3, 2018

    Video Spotlight: @BGBLLonnie Has A Heater On His Hands With “Adidas” #Detroit

    The popularity of certain brands can be tied to the endorsements of both athletes and rappers. When their shoes get on the feet of socially prominent people, sales tend to skyrocket nearly immediately. It’s why brands don’t hesitate to throw lucrative checks towards athletes and entertainers; they always make a return, sometimes more than what they put in. With BandGang Lonnie Bands’ new track “Adidas,” he might be the next rapper to receive an endorsement from the esteemed brand. The visual features the brand prominently in its relatively simple premise, but the song itself doesn’t lean on it as a means of importance. The production is crisp and savory and helps to envelop Lonnie’s raps with a sharpness that cuts through any signs of monotony.

    Check out “Adidas” below.


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